Shannon DeSouza: How a micro-agency is building the business to avoid the Self Employment Trap


How do you know that starting an agency is the right next step for your freelance or consultant business?


Meet Shannon, she is a consultant turned agency-owner. We explore why she started an agency, the things she would do differently if she were to start again, and what she is doing to pave her way forward to building a bigger team to get out of day-to-day operations.

If you can set yourself up to avoid the Self Employment Trap of owning an agency in the first few years of business, the result is a business that sets you up for more time freedom.


What’s the self employment trap? It’s when you the business owner become the chief of everything by day juggling all the responsibilities and firefighter by night fixing all the problems, and feeling like you don’t have a team that you can trust.


Meet Shannon, she is a consultant turned agency-owner. We explore why she started an agency, the things she would do differently if she were to start again, and what she is doing to pave her way forward to building a bigger team to get out of day to day operations.


Shannon DeSouza’s boutique digital marketing agency is based in Vancouver, where she leads all initiatives on web design, social media coaching and launch campaigns. Her professional experience comes from the software industry, where she spent 10 years working alongside CEO’s. For the last 5 years, her digital marketing agency has helped clients become more profitable by gaining more visibility, driving traffic, and increasing their sales online.


On this episode of Small But Mighty Agency:

4:10 Why positioning herself as a consultant first was the right first step

8:20: Who she doesn’t want to be in her business and what was holding her back

9:32: What is the first system and process she invested in for her business

10:31: What she would do differently in her first year of business

12:43: Insights about her client's behavior before they buy and how that has changed her service offerings

15:22: What she is doing in her own social media to warm up cold audiences

24:03 The exact mindset block on money that she had to overcome to get to the next level

36:20: Why men and women are different when it comes to the selling


Show Links

Marketing 4 Moms Website

Marketing 4 Moms on Instagram

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Now it’s time to build your Small But Mighty Agency

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